Live Nation Canada and RBC Announce Partnership

05/19/2017

Live Nation Canada and RBC Announce Partnership
Curated behind-the-scenes content, contesting and concierge desks improve fans’ concert and festival experiences Summer concert season launch at RBC Echo Beach

TORONTO, MAY 18, 2017  – Live Nation Canada announces a multi-year partnership with RBC today including the renaming of one of Toronto’s favourite summer venues – RBC Echo Beach. Live Nation Canada, along with RBC, plan bring elevate experiences and surprise music fans coast to coast with this partnership, touching everything from small shows, stadiums and summer festivals.

RBC Echo Beach will kick off the summer season with two shows from The xx on Monday, May 22nd and Tuesday, May 23rd. CBC Festival featuring some of Canada’s most talented artists including Serena Ryder, Ruth B, Scott Helman, Walk off The Earth, along with others will be at RBC Echo Beach on Saturday, May 27th. Other great concerts scheduled this summer include performances from Rancid, Third Eye Blind and many more. For a full concert line-up click here.

“We are thrilled to partner with such an iconic Canadian brand like RBC,” said John May, President, Media and Corporate Partnerships, Live Nation Canada. “Live music is an experience like no other and we are excited to work with RBC to help bring these experiences to more Canadians.”

“Music is a universal language that connects people of all ages and interests,” said Mary DePaoli, executive vice president and chief marketing officer, RBC. “We are proud to partner with Live Nation to bring people together and enhance their live music memories by delivering unique experiences before, during and after a fan sees their favorite artist.”

As festival season kicks off, this multi-year partnership will bring on-site enhancements to major concert venues and festivals across Canada, beginning with RBC Echo Beach in Toronto. Fans will have access to a number of perks that could include:

  • Concert essentials such as beach towels, t-shirts, sunglasses, and electronic charging stations;
  • Curated artist and behind-the-scenes content;
  • Contesting for chances to win VIP prizes and experiences;
  • Music Concierge desks at festivals to help fans so they never miss an essential performance

With over 1500 concerts every year from coast to coast with your favourite artists, Live Nation Canada and RBC will be where music fans are. From major stadiums, local clubs, and festival grounds across the country, RBC clients will be offered unique access to tickets, offers and other special experiences.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com

About RBC

Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 35 other countries. For additional information, visit http://www.rbc.com/

RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments and employee volunteer activities. For more information please see: http://www.rbc.com/community-sustainability/.

For more information, please contact:

Erin Smyth, Live Nation Canada, 416-260-4226, erinsmyth@livenation.com

Jackie Braden, RBC Brand Communications, 416-974-6286, jackie.braden@rbc.com

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