Annual report pursuant to Section 13 and 15(d)

THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Advertising Expense) (Details)

v2.4.1.9
THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Advertising Expense) (Details) (USD $)
In Millions, unless otherwise specified
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Direct Operating Expense [Member]      
Income Statement Location [Line Items]      
Advertising expense $ 242.9us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_OperatingExpenseMember
$ 224.0us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_OperatingExpenseMember
$ 208.0us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_OperatingExpenseMember
Selling, General and Administrative Expense [Member]      
Income Statement Location [Line Items]      
Advertising expense $ 28.8us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingGeneralAndAdministrativeExpensesMember
$ 27.7us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingGeneralAndAdministrativeExpensesMember
$ 21.5us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingGeneralAndAdministrativeExpensesMember