THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Advertising Expense) (Details) - USD ($) $ in Millions |
12 Months Ended | ||
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Dec. 31, 2023 |
Dec. 31, 2022 |
Dec. 31, 2021 |
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Direct Operating Expense [Member] | |||
Income Statement Location [Line Items] | |||
Advertising expense | $ 706.2 | $ 588.0 | $ 260.8 |
Selling, General and Administrative Expense [Member] | |||
Income Statement Location [Line Items] | |||
Advertising expense | $ 47.7 | $ 32.0 | $ 18.1 |
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- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. No definition available.
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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