Annual report pursuant to Section 13 and 15(d)

THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Advertising Expense) (Details)

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THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Advertising Expense) (Details) (USD $)
In Millions, unless otherwise specified
 12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Direct Operating Expense [Member]      
Income Statement Location [Line Items]      
Advertising expense $ 242.9us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_OperatingExpenseMember 		$ 224.0us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_OperatingExpenseMember 		$ 208.0us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_OperatingExpenseMember
Selling, General and Administrative Expense [Member]      
Income Statement Location [Line Items]      
Advertising expense $ 28.8us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingGeneralAndAdministrativeExpensesMember 		$ 27.7us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingGeneralAndAdministrativeExpensesMember 		$ 21.5us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingGeneralAndAdministrativeExpensesMember