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THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Advertising Expense) (Details) (USD $)
In Millions, unless otherwise specified |
12 Months Ended | ||
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Dec. 31, 2013
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Dec. 31, 2012
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Dec. 31, 2011
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Direct Operating Expense [Member]
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| Income Statement Location [Line Items] | |||
| Advertising expense | $ 224.0 | $ 208.0 | $ 200.5 |
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Selling, General and Administrative Expense [Member]
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| Income Statement Location [Line Items] | |||
| Advertising expense | $ 27.8 | $ 21.6 | $ 18.0 |
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- Details
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- Definition
Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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